lifestyle businesses

“There are more than 27 million businesses in the United States. About a thousand are huge conglomerates seeking to increase profits. Another several thousand are small or medium-size companies seeking their big score. A vast majority, however, are what economists call lifestyle businesses. They are owned by people whose goal is to do what they like and to cover their nut. These surviving proprietors hadn’t merely been lucky. They loved their businesses so much that they found a way to hold on to them, even if it meant making bad business decisions. It’s a remarkable accomplishment in its own right.”

from this nytimes article, via swissmiss.

we might not have a brick-and-mortar business, but this is us, word for word. :)

ps – plus, we’ve just hit 12 million registered postcards. another good day at “the office”!


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