in my head, netherlands has always been the holy grail of sweet temptations, the anti-diet country: they had vla! oliebollen! stroopwaffles! chocolate letters! hagelslag! speculaas!

but here in sweden… just, wow. i feel like we’ve entered a whole new saccharine dimension. we’re in a constant sugar high, giddy from all the treats and the excitement of discovering a new country. sweden is refreshing, clean, organised… and sweet, like you wouldn’t believe it!

case in point: nöt-crème.
these little things were invented by a family who started a company to produce one health product based on honey, herbs and all that good stuff… but that didn’t go very well with the customers.
so they thought “hey, how about we do something that resembles cake filling instead?”
they grabbed some hazelnuts and did just that, and suddenly they had kids queuing to buy the stuff and eat it straight from the package!

how cool is that? :D