i have quite a few things to write about bavaria and our lovely april roadtrip down the romantic road – but i’ll start by an insignificant detail which inevitably caught our eye: the postcard bags!

first thing we noticed when we checked in at the hotel the first night? this:

and then later that day, on a museum shop:

they were everywhere in bavaria, our little postcrossing-themed bags! :)

they resulted from a collaboration with schöning verlag, a card publisher who used to sell the back space of their paper bags for advertising. but sales of ads were down, and one day they found out about postcrossing, and decided to offer us the space for advertising the project. maria did her magic with the design and baam! they printed millions of them, and spread them all over germany.

it’s impossible to measure just how effective they are as a means of spreading the word, but it’s still very cool to stumble on them :) plus, their bags look 200% nicer now!