“It was important to us to have a bright, highlighting color. Not black or white … that would have made the signs disappear,” Steinbrener said. “Aside from the visual impact, we wanted to create a discourse about the environment in the public space, that’s happening now.”
delete! is an instalation by Christoph Steinbrener and Rainer Dempf, on which they, well, “deleted” brands out of the landscape, in Wiener Neubaugasse.
the whole concept sounds… intriguing. we’re just so used to signs, brands and labels everywhere, and in a way, they are part of the urban magic. when i look at the pictures from their instalation, i realize how much “space” (both physical and in terms of atention) these signs occupy on our everyday strolls.

seems fresh, with a certain touch of freedom.