i mentioned cerelac in my last post about powdered food, and then i thought: how come i haven’t written about something so portuguese?!

every country has its own way to feed babies, and for a while in portugal, the staple was a fortified, sweet cereal concoction that toddlers inevitably fell in love with. the texture and taste are so reminiscent of a certain period of our childhood that nowadays, i think it’s mostly consumed by nostalgic adults who can’t get its catchy jingle out of their heads… :P

the whole thing was brought to portugal by egas moniz, our medicine nobel. he was a big fan of nestlé’s ideas and got the licensing to produce this particular kind of baby food in his hometown of avanca, where years prior he had set up a milk powder plant. over the years, he adapted cerelac’s formula to the national tastes and started using milk from the azores.

over 80 years later, cerelac is still being made there and exported to lots of countries, delighting children grown-ups all around the world. :)