links and ideas


“Consider a driver on a typical North American highway. The progress of the vehicle is dependent on a series of visual judgements made by the driver concerning the relative speed of other vehicles, and any manoeuvres necessary to complete the journey. At the same time, he or she is bombarded with other information: traffic lights, road signs, turn signals, advertising hoardings, petrol prices, shop signs, local time and temperature and so on. Yet most people consider the process so routine that they play music to keep from getting bored. Even music videos, which saturate the visual field with distractions and come with a soundtrack, now have to be embellished by textual pop-ups. This remarkable ability to absorb and interpret visual information is the basis of industrial society and is becoming even more important in the information age. It is not a natural human attribute but a relatively new learned skill.”

from An Introduction to Visual Culture.

Leave a Reply

Your email address will not be published. Required fields are marked *